Priceloop's APE allows you to experiment with different price points to identify the sweet spot for your Amazon products. We give you control over your price tests and prove detailed insights into pricing decisions.
Priceloop's APE allows you to experiment with different price points to identify the sweet spot for your Amazon products. We give you control over your price tests and prove detailed insights into pricing decisions.
With APE, you have the autonomy to schedule your price experiments, enable B2B prices and set up custom test groups whenever you wish.
We offer a more detailed breakdown of the factors and data that influence APE pricing choices, enhancing pricing transparency and enabling you to fine-tune your pricing strategies.
By optimizing the visibility of strike-through price and save badge*, your products get the best levers to distinguish from the competition.
By optimizing the visibility of strike-through price and save badge*, your products get the best levers to distinguish from the competition.
*The appearance of the red banner on Amazon may vary depending on your browser, device and location. Otherwise, the strike-through price will be shown.
*The appearance of the red banner may vary depending on your browser, device and location. Otherwise, the strike-through price will be shown.
*The appearance of the red banner may vary depending on your browser, device and location.
The optimization of the strike-through price helps drive up your profits and increase sales on the Amazon Marketplace.
By consistently conducting price tests, APE can forecast the median price and guarantee the display of the strike-through price on Amazon.
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Maintaining inventory is crucial for a successful Amazon strategy to avoid a negative impact on your search results and ranking. To prevent potential penalties from Amazon, it is important to adjust your prices in accordance with your inventory levels.
Maintaining inventory is crucial for a successful Amazon strategy. To prevent potential penalties from Amazon, it is important to adjust your prices in accordance with your inventory levels.
APE uses historical data to predict the amount of sales expected at the current price and compare it to your inventory level.
When you’re at risk of running low on inventory, APE will increase the price to help keep your stock.
Find out:
Yes, you can run price tests with Priceloop while bid optimization is turned on. You can feed your target Total Advertising Costs of Sales (TACOS) into our solution and it will then account for these costs upon making price recommendations.
When competition is out of stock, sellers tend to see an uptick in their own conversion rate. Priceloop's APE is able to spot this kind of behaviour and adjust prices accordingly. However, that does not have to mean a price jump. APE also considers different factors such as inventory, seasonality and current price when deciding on a reaction.
Yes, via the conversion rate. When your conversion rate drops significantly, our tool assumes the competition has either increased or has become more competitive. This will lead to adjustments in your prices based on previously set goals.
The APE considers sales velocity to identify the best price. This way, the impact on your sales rank is often positive.
Absolutely! You have the flexibility to manually control APE for specific products.
Currently, APE only supports private label products. The active learning focuses on identifying better prices for your product, without considerations for the buybox competition.
To launch your product on the Amazon Pricing Engine, you just need to enter the cost and allowed price range for your product.
Cost details:
• Buying Price / Cost of good sold (net of VAT)
• Target Total Advertising Cost of Sales: This is the percentage cost of sales which you are aiming to achieve over your entire revenue.
We recommend to set the minimum price at a margin of 1% minimum margin and the maximum price at 1.5 times your list price.
The duration of a price test is 3 weeks if 3 different price points are tested and 2 weeks if 2 different price points are tested.
Yes absolutely, Priceloop's APE is a very powerful platform which is compatible with external data providers. Simply reach out to us to learn the next steps (programming experiences required).
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"We are fascinated by the results of APE. Compared to last year’s strong performance, we are back to similar revenue levels this year with Priceloop. At the same time, we were able to generate significantly higher profit margins with fewer products sold."
